---

title: “How to Set Up Webinar Funnels in GetResponse: 2026 Step-by-Step”
slug: “how-to-set-up-webinar-funnels-in-getresponse”
domain: “tooltester24.com”
primary_keyword: “How to Set Up Webinar Funnels in GetResponse”
date: 2026-07-13
word_count: 2780
status: draft
author: “James Wilson”
schema:
– Article
– FAQPage
– Author

---

Disclosure: This article contains affiliate links. If you sign up for GetResponse through our link, we may earn a commission at no extra cost to you. Our recommendations are based on feature analysis and publicly available testing data, not commission rates.

How to Set Up Webinar Funnels in GetResponse: 2026 Step-by-Step Guide

GetResponse is one of the few email marketing platforms with a fully integrated webinar funnel builder. That means registration pages, email reminders, the live room, and post-webinar follow-up sequences all live inside one dashboard — no Zapier, no third-party webinar tool required.

This guide covers every step: creating your funnel, building the registration page, configuring the email sequence, running the live session, and following up with segmented automations. If you already have a GetResponse account, you can get the funnel live in under 30 minutes.

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What Is a Webinar Funnel and Why GetResponse Handles It Well

A webinar funnel is a sequence of pages and emails designed to convert a cold visitor into a live attendee, then into a buyer or lead. The minimum viable version has four stages:

1. Registration page (captures name + email)
2. Confirmation email + reminder sequence
3. Live webinar room
4. Post-webinar follow-up (offer, replay, or nurture)

Most email platforms handle stages 2 and 4 only. You build the landing page in a separate tool, host the webinar on Zoom or WebinarJam, and stitch everything together manually. GetResponse handles all four stages natively.

The key advantage is behavioral data. Because registration, attendance, and email clicks all happen inside the same system, GetResponse can segment attendees from no-shows automatically and trigger different follow-up sequences for each group. That segmentation is where most of the conversion lift comes from.

Best suited for: Coaches, course creators, B2B marketers, and agencies who run live or on-demand webinars and want to capture leads and monetize them without a four-tool stack.

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GetResponse Plan Requirements for Webinar Funnels

Before you start, confirm your plan includes webinar access.

Plan	Webinar Attendees	Conversion Funnels	Price (monthly, billed annually)
Email Marketing	Not included	Not included	From $15.58/mo
Marketing Automation	Not included	Included	From $48.38/mo
Ecommerce Marketing	Not included	Included	From $97.58/mo
GetResponse MAX	Custom	Included	Custom pricing
Creator (standalone)	Up to 100 (or 500 with add-on)	Included	From $29/mo

Webinar hosting is available on the Creator plan and MAX plans. The standard Marketing Automation plan includes conversion funnels but requires webinar hosting as a separate feature. Check your account’s Features tab before building.

Source: GetResponse pricing page [source: training data, confirm current pricing before publishing].

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Step 1: Create a New Webinar Funnel

Log in to GetResponse. From the left sidebar, go to Conversion Funnel, then click Create Funnel.

You will see three funnel type options:

• Build a list (opt-in focused)
• Sell a product (e-commerce)
• Promote a webinar (this is what you want)

Select Promote a webinar. GetResponse then asks whether you want a free webinar funnel or a paid webinar funnel.

• Free webinar: registration is open, no payment required
• Paid webinar: integrates with GetResponse’s payment processor; attendees pay before accessing the webinar room

For most use cases, start with a free webinar funnel. You can monetize post-webinar via a follow-up offer rather than gating the event itself.

Naming your funnel: A pop-up asks for a funnel name (minimum 4 characters). GetResponse automatically creates a new contact list tied to this funnel. Name it descriptively — for example, “July2026-WebinarFunnel-ProductLaunch” — so you can identify it in your lists later.

Click Save and continue.

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Step 2: Configure the Webinar Basics

On the next screen, you set the core webinar properties.

Webinar title: This appears in the lobby and registration confirmation. Keep it specific and benefit-led. “How to Build a $5K/Month Coaching Practice in 90 Days” outperforms “My Business Webinar.”

Date and time: Select your live session date. GetResponse uses your account timezone, so verify that setting in Account Settings before scheduling.

Lobby message: This is the text attendees see while waiting for the session to start. Use it to set expectations: “We go live in a few minutes. Have your questions ready for the Q&A.”

Thank-you page: This displays after the webinar ends. You can use GetResponse’s default page or redirect to a custom URL (your sales page, replay page, or survey). Using a custom URL lets you track post-webinar traffic separately in Google Analytics.

Click Save this step, then click Edit settings to open Registration and subscription settings.

Registration options to configure:
– Consent fields: add GDPR consent checkboxes if you have EU subscribers
– Reminder emails: toggle on automated reminders (configure the sequence in Step 5)
– Custom fields: add an optional field asking “What’s your biggest challenge with [topic]?” — this data segments attendees before the event and improves follow-up relevance

Click Save this step when done.

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Step 3: Build the Registration Landing Page

Click Create on the Signup Page stage. GetResponse opens its landing page builder.

The builder works on a drag-and-drop system with pre-built templates. For webinar registration pages, the most effective template structure is:

• Headline: The webinar title + date/time
• Subheadline: The single biggest outcome the attendee will get
• Bullet points: 3-5 specific things they will learn (not generic benefits)
• Registration form: First name + email (two fields maximum — every additional field reduces conversion rate)
• CTA button: “Reserve My Spot” or “Yes, I’m In” outperforms “Register Now” in most A/B tests [source: training data, confirm with current GetResponse data]

Form integration: The registration form is automatically connected to your webinar funnel list. Do not replace it with a different form or you will break the automation.

Mobile view: Click the mobile icon in the top bar to preview the page on small screens. Most webinar registration traffic comes from social or email, which skews heavily mobile.

Publish the page: Click Save and publish. GetResponse generates a URL (for example, account.getresponse.com/...). You can use this URL directly or connect a custom domain under Domain Settings.

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Step 4: Set Up the Lobby and Webinar Room Appearance

Click Edit settings on the Webinar Setup stage.

Custom background image: Upload a branded background for the webinar room (recommended size: 1920x1080px). This appears behind the presenter’s video feed.

Lobby screen: Shown before the session starts. You can add text, your logo, or a countdown timer.

Room features to enable:
– Polls: Push a poll during the session to increase engagement and collect buying intent signals
– Q&A tab: Separates questions from chat noise
– Screen sharing: Default on — required for any slide-based presentation
– Whiteboard: Optional for training-style sessions
– Recording: Toggle on if you plan to send a replay. GetResponse stores recordings in your account.

Attendee cap: The Creator plan supports up to 100 attendees live. If you expect more, check whether the 500-attendee add-on is available on your plan, or contact GetResponse support before the event.

Click Create to finish the webinar room setup.

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Step 5: Configure the Email Reminder Sequence

This is where most people leave significant attendance on the table. The default GetResponse reminder is a single confirmation email. A structured sequence typically lifts show rates materially.

Go back to the funnel stages view. Click Set up emails to open the Email sequence stage.

Recommended sequence:

Email	Timing	Purpose
Confirmation	Immediately on registration	Confirm the spot, add to calendar
Reminder 1	24 hours before	Re-state the value proposition
Reminder 2	1 hour before	Practical info: link, what to have ready
Reminder 3	15 minutes before	Urgency push — “starting soon”

GetResponse lets you set these up within the funnel’s email sequence editor. Each email pulls the registrant’s first name and the webinar link automatically via merge tags.

Subject line examples that reduce no-shows:
– Confirmation: “[Name], your spot is confirmed for [Webinar Title] — [Date]”
– 24h: “Tomorrow at [Time]: [Specific promise from your webinar]”
– 1h: “We start in 1 hour — here’s your access link”
– 15min: “[Name], we’re live in 15 minutes”

Keep each email under 150 words. The goal is a click to the webinar room, not a read.

Webinar promotion automation template: GetResponse also offers a pre-built automation workflow called “Webinar promotion” under the Marketing Automation section. It can supplement the funnel’s built-in sequence with additional promo emails to your existing list. Access it at: Marketing Automation > Create workflow > Templates > Webinar promotion. Source: GetResponse Help Center.

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Step 6: Build the Post-Webinar Follow-Up Automation

This step happens after the live event. The goal is to send different messages to people who attended versus people who registered but did not show up.

Go to Marketing Automation > Create workflow > Start from scratch.

For attendees (showed up):

Set the trigger: Tag is added > Tag name = “webinar-attended” (GetResponse can apply this tag automatically to people who joined the room — check under webinar settings for auto-tagging options).

Then set the action sequence:
1. Wait 2 hours
2. Send email: “Thanks for joining — [Replay link or next step offer]”
3. Wait 2 days
4. Condition: Did they click the CTA in the previous email? If yes, add tag “interested-offer”. If no, send a follow-up nudge.

For no-shows (registered, did not attend):

Set the trigger: Tag is NOT added “webinar-attended” within 1 hour of session end.

Action sequence:
1. Wait 24 hours
2. Send email: “You missed [Webinar Title] — here’s the replay”
3. If they watch the replay (click the link), add tag “replay-watched” and enter them into the offer sequence

Why this matters: Attendees who watched live typically convert at 2x to 3x the rate of no-shows. Treating both groups identically wastes the conversion potential of your engaged audience. Segmenting them is a 15-minute setup that pays off on every webinar you run.

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Step 7: Test the Funnel End-to-End Before Going Live

Before you promote the registration page, run a complete test.

Checklist:

• [ ] Open the registration page URL in an incognito browser. Submit a test registration with a secondary email address.
• [ ] Check that the confirmation email arrives within 2 minutes.
• [ ] Verify the webinar link in the confirmation email opens the correct GetResponse room.
• [ ] Confirm the funnel list in GetResponse shows your test contact.
• [ ] Open the webinar room and verify audio/video permissions on your machine.
• [ ] Test screen sharing in the room before the live date.
• [ ] Send a test reminder email and confirm the merge tags (name, link) populate correctly.

If you are using a paid webinar funnel, also test the payment flow using GetResponse’s test mode before accepting real payments.

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Step 8: Run the Live Webinar

On the day of the event:

• Start the webinar room 15 minutes early to check audio and screen share
• Pin the CTA link in the chat during the session (repeat it 2-3 times, not more)
• Use the polls feature mid-session to re-engage attention — insert a 2-option poll roughly 15-20 minutes in
• Enable Q&A tab from the start; address questions in a dedicated block at the end rather than interrupting your content
• If you are recording, confirm the recording button is active before you start presenting

GetResponse’s room supports screen sharing, video, audio, whiteboard, and attendee chat. It does not require attendees to install software — they join via browser.

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Step 9: Post-Webinar — Replay, Replay Page, and Offer

After the session ends, GetResponse makes the recording available in your account within approximately 1-2 hours [source: training data, confirm current processing time with GetResponse support].

Replay options:
– Share the recording link via the automated follow-up sequence you built in Step 6
– Create a GetResponse landing page for the replay (adds a registration gate if you want to capture additional leads)
– Redirect the original registration page to the replay page so late traffic still converts

Offer placement: If your webinar had a pitch (a product, service, or next step), place the offer in the follow-up email 2 hours post-event. This is when buyer intent is highest. Attendees who clicked your webinar CTA but did not purchase should receive a follow-up 24-48 hours later with a FAQ-style email addressing common objections.

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Best Pick: Why GetResponse Is the Right Tool for Webinar Funnels

If you are evaluating which platform to use for webinar-led marketing, here is the honest case for GetResponse and where competitors fall short.

GetResponse is the clear choice if you want a single platform for the full funnel. Registration pages, email sequences, the live webinar room, recording, and behavioral automation all work natively together. The Creator plan starts at around $29/month for up to 100 attendees. You can try the platform risk-free on a free trial.

Start your GetResponse free trial

AWeber is a solid email marketing tool but does not include built-in webinar hosting. If you want to run webinars with AWeber, you need a separate platform (Zoom, WebinarJam, or similar), then manually integrate your registration data via Zapier or native integrations. That adds cost, complexity, and points of failure. AWeber makes sense if email-only automation is your priority and webinars are not part of your strategy. AWeber free plan.

MailerLite similarly does not offer native webinar hosting. Like AWeber, it is a strong email platform for simpler automation use cases, but building a webinar funnel requires third-party tools. For pure email newsletter workflows, MailerLite’s pricing is competitive. MailerLite.

The verdict: For webinar funnels specifically, GetResponse is the only one of the three that does not require external tools. The integration between registration, reminder sequence, webinar room, and post-event automation is tighter than anything you can build with a patched-together stack. If webinars are a core part of your marketing, the cost differential is justified.

You may also want to read our comparison of best CRM platforms for marketing agencies in 2026 for context on how GetResponse fits into a broader agency tech stack.

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Limitations to Know Before You Commit

Attendee cap on base plans: The Creator plan caps live attendees at 100. For large events, you need the 500-attendee add-on or the MAX plan. Check current pricing directly on GetResponse’s site before committing.

Landing page customization: GetResponse’s page builder is functional but less flexible than dedicated tools like Unbounce or Instapage. If you have complex design requirements or need advanced A/B testing on the registration page, the native builder may be limiting.

Reporting: GetResponse’s webinar analytics cover attendance rate, duration, and basic engagement (poll responses, chat activity). It does not offer heatmaps or the granular per-attendee engagement scoring that specialized webinar platforms like Demio provide.

Video quality: For most use cases, GetResponse’s video quality is adequate. High-production-value webinars with multiple presenters and custom overlays may benefit from a dedicated platform like StreamYard.

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FAQ: GetResponse Webinar Funnels

How long does it take to set up a webinar funnel in GetResponse?

A basic funnel with a registration page and confirmation email takes about 20-30 minutes for a new user. Adding a full reminder sequence and post-webinar automation adds another 30-45 minutes. The GetResponse interface is organized around the funnel stages, which makes the process easier than configuring each element separately.

Can I host a paid webinar in GetResponse?

Yes. When creating a new funnel, select “Promote a webinar” then choose the paid webinar option. You set a price, connect your payment store, and GetResponse handles checkout before granting room access. The paid funnel requires a store configured in your GetResponse account.

Does GetResponse automatically send reminders to registrants?

GetResponse includes a default confirmation email, but you need to manually configure reminder emails (24h, 1h, 15min) in the funnel’s email sequence. The platform does not send multi-step reminders by default. This is a setup step most users miss and one of the primary drivers of low webinar attendance.

What happens to no-shows after my webinar?

GetResponse does not automatically follow up with no-shows unless you build an automation workflow for it. The recommended approach (covered in Step 6 above) uses a tag-based trigger to identify people who registered but did not join, then sends a replay email 24 hours after the event.

Is GetResponse webinar available on the free plan?

No. Webinar hosting is not included on GetResponse’s free Email Marketing plan. You need at minimum the Creator plan to access webinar features. Check the current plan comparison on GetResponse’s pricing page for the latest feature breakdown.

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Sources

• GetResponse Help: How to create a free webinar funnel
• GetResponse Help: How to create a paid webinar funnel
• GetResponse Help: Webinar funnel overview
• GetResponse Help: Webinar promotion automation template
• GetResponse Help: Webinars overview
• GetResponse Features: Conversion Funnel
• GetResponse Blog: Webinar invitation email best practices
• StyleFactory: AWeber vs GetResponse comparison

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