How to Set Up Webinar Funnels in GetResponse: 2026 Step-by-Step

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How to Set Up Webinar Funnels in GetResponse: 2026 Step-by-Step Guide

GetResponse stands out as one of the few email marketing platforms offering a fully integrated webinar funnel builder. This means registration pages, email reminders, the live room, and post-webinar follow-up sequences all live inside one dashboard. There is no need for Zapier, external webinar tools, or complex third-party integrations.

This guide covers every step required to launch a successful event: creating your funnel, building the registration page, configuring the email sequence, running the live session, and following up with segmented automations. If you already have a GetResponse account, you can get the funnel live in under 30 minutes.

What Is a Webinar Funnel and Why Does GetResponse Handle It Well?

A webinar funnel is a strategic sequence of pages and emails designed to convert a cold visitor into a live attendee, and subsequently into a buyer or qualified lead. The minimum viable version consists of four critical stages:

1. Registration page: Captures name and email address.
2. Confirmation and reminders: Ensures the registrant remembers to attend.
3. Live webinar room: Delivers the content and value.
4. Post-webinar follow-up: Delivers the offer, replay, or nurture sequence.

Most email platforms handle stages two and four only. Typically, you must build the landing page in a separate tool, host the webinar on Zoom or WebinarJam, and stitch everything together manually. GetResponse handles all four stages natively within a single interface.

The key advantage is behavioral data. Because registration, attendance, and email clicks all happen inside the same system, GetResponse can segment attendees from no-shows automatically. This allows you to trigger different follow-up sequences for each group. That segmentation is where most of the conversion lift originates.

Best suited for: Coaches, course creators, B2B marketers, and agencies who run live or on-demand webinars and want to capture leads and monetize them without managing a four-tool stack.

Which GetResponse Plan Do You Need for Webinars?

Before you start building, you must confirm your plan includes webinar access. Not all tiers support live hosting.

Webinar hosting is available on the Creator plan and MAX plans. The standard Marketing Automation plan includes conversion funnels but requires webinar hosting as a separate feature. Always check your account’s Features tab before building to avoid interruptions.

Source: GetResponse pricing page.

How Do You Create a New Webinar Funnel?

Log in to GetResponse. From the left sidebar, navigate to Conversion Funnel, then click Create Funnel.

You will see three funnel type options:

• Build a list: Focused on opt-ins.
• Sell a product: Focused on e-commerce.
• Promote a webinar: This is the option you want.

Select Promote a webinar. GetResponse then asks whether you want a free webinar funnel or a paid webinar funnel.

• Free webinar: Registration is open, and no payment is required.
• Paid webinar: Integrates with GetResponse’s payment processor; attendees pay before accessing the webinar room.

For most use cases, start with a free webinar funnel. You can monetize post-webinar via a follow-up offer rather than gating the event itself.

Naming your funnel: A pop-up asks for a funnel name (minimum 4 characters). GetResponse automatically creates a new contact list tied to this funnel. Name it descriptively — for example, “July2026-WebinarFunnel-ProductLaunch” — so you can identify it in your lists later. Click Save and continue.

Step 2: Configure the Webinar Basics

On the next screen, you set the core webinar properties.

Webinar title: This appears in the lobby and registration confirmation. Keep it specific and benefit-led. “How to Build a $5K/Month Coaching Practice in 90 Days” outperforms “My Business Webinar.”

Date and time: Select your live session date. GetResponse uses your account timezone, so verify that setting in Account Settings before scheduling.

Lobby message: This is the text attendees see while waiting for the session to start. Use it to set expectations: “We go live in a few minutes. Have your questions ready for the Q&A.”

Thank-you page: This displays after the webinar ends. You can use GetResponse’s default page or redirect to a custom URL (your sales page, replay page, or survey). Using a custom URL lets you track post-webinar traffic separately in Google Analytics.

Click Save this step, then click Edit settings to open Registration and subscription settings.

Registration options to configure:
– Consent fields: add GDPR consent checkboxes if you have EU subscribers
– Reminder emails: toggle on automated reminders (configure the sequence in Step 5)
– Custom fields: add an optional field asking “What’s your biggest challenge with [topic]?” — this data segments attendees before the event and improves follow-up relevance

Click Save this step when done.

Step 3: Build the Registration Landing Page

Click Create on the Signup Page stage. GetResponse opens its landing page builder.

The builder works on a drag-and-drop system with pre-built templates. For webinar registration pages, the most effective template structure is:

• Headline: The webinar title

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  James Wilson

  SaaS reviewer and technology analyst with 8+ years testing web tools, hosting platforms, CRMs, and marketing software for small businesses and agencies.